Official Style Guide
Dallas Baptist University

Previous to the Style Guide, created in 2016, the way DBU communicated its brand was not unified. The logos, content, webpages, and marketing material where all crafted separately without the other in mind. DBU's distinctive Christ-centered culture affects all aspects of the university. This heart for transformative education, genuine community, and a desire to impact the globe resonates with each employee, professor, and student. It was the desire of the President, and DBU's communications division to bring the DBU culture into the way we communicated our brand. To begin this initiative a Style Guide was necessary in order to establish branding guidelines. This style guide started the process of rebranding the university to better reflect its unique culture.

DBU Style Guide
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DBU Style Guide

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252
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Published: