In Hong Kong, consumers perceive GOGOVAN only delivers large sized goods, which limits business growth opportunities.
Use-case demonstrations to illustrate and create service need and stimulate trial.Special-case dramatization
and demonstration aims to inform customers about the delivery service’s possibilities.
Special-case = KOLs' use case
The criteria in KOL selection, the public should recall items that have strong association with a particular KOL.
As launched time is Chinese New Year, we found WONG HA WAI who is famous on getting the Chinese incense stick.
Here is the video:
Activation
Audience need to comment below the video in social media platform to join the activation. The most creative comment about the fragrant will be the winner and KOL will delivery the gift related with your comment.
Social media
Orignal share is happened and some other sustaining posts are created too.
