CHANGHONG CES PROJECT
CHANGHONG CES BOOTH CONCEPT

Design proposal of a booth at the one of the greatest show in the year CES in Las Vegas for an important Chinese consumer electronics brand. 
At the very beginning (see the screenshots below) the idea of having a strong hanging element was a key feature of proposed design
Finally that concept was brought from beginning to the final proposal and main idea of the overall design was to hang something impressive and heavy above the exhibition area to generate a strong impact of a Changhong brand
Initial cocnept, shown on a WIP screenshots, displays an idea of generating the well structured area and a straight lined architecture given by main surfaces and additional constructive lines 
One of the design features of the booth was a specially designed square module with integrated controlled led that was used to build up the back-lit walls at a significant areas of the booth. The 3-dimensional shape, relief of the module was designed as a Changhong logo and by using milky Plexiglas as a result we had an interesting game of atmospheric  light
Visual inspiration was given by a number of references showing combination of a warm natural wood, neutral gray and white walls and soft carpet surfaces at the floor. As a continuation of that idea the number of colorful accessories was added as a visual accent to the booth image

Combination of warm wood material and neutral main colors was supported with a special trendy color palette that should be provided by furniture, accessories and a media content on a screens was given by number of a references discussed with a client on a early phase of design
Soft and stylish carpets by Muuto were used to add cozy feeling and European home style to the straight architecture of a booth
Interiors of the meeting room and internal space was designed using the same design language and similar furniture and accessories by Muuto
Accessories from a Scandinavian brand Muuto were perfectly fit to the selected style and color combination. The main ideas was to bring not a luxury style to the areas, but modern, minimalistic and calm decoration that will generate a comfortable atmosphere with understanding of actual interior design trends.
On the final design the displays and the product palette was changed many times and look different. But what is more important that Changhong has a great improvement in display design generally, attention to the details and accessories and also nice and stylish materials
CHANGHONG CES PROJECT
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CHANGHONG CES PROJECT

Partly realized Design proposal for a Changhong booth at CES show in Las Vegas, USA
177
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3
Published:

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