RED BULL WEEKENDER
Red Bull Music Academy Weekender is a Music Festival held in iconic cities around the world for 3 days. It gathers the latest musical talents, unique collaborations and premiere artists shaping modern sound today. Each world city has its own unique branding and must abide by one guideline, all information must be centered and the host city must accentuate where the event is taking place. Our Red Bull Weekender Warsaw would always be held at the Palace of Culture and Science, so our main goal was to transmit music and the Palace of Culture. Subtle lines that contour the Palace form were created as a recognisable graphic acting as a musical sonar being bounced off the Palace and announcing the Red Bull Weekender was now in Warsaw.
Red Bull Weekender was a collaboration with the team from Walk Agency and Walk Events.