The Giorgio Fedon brand was first known as a leader in the eyewear design and production.
Today Fedon 1919 is specialized in high quality leather bags and accessories production with modern design and finishes.
FEDON was already present in Asia at the time they looked for M2A's help. They needed a high quality Design and Project Managing assistance in Asia for their future projects in order to avoid miscommunications, mistakes, loss of time and money. Since we started to work together we established a strong and trustful relationship.
Fedon inaugurates a new 75 mq flagship store in Hong Kong, at the K11 Art Mall, a very important mall for the City: a crucial spot not only for shopping, but for the blend of arts, nature and people. In fact, K11 is a based on the innovative “museum retail concept”, which transforms the traditional mall into a place where shopping and creativity merge into each other to offer a unique and exclusive consumer experience.
In this culturally and commercially vibrant atmosphere, Fedon presents its collection through a refined design that highlights customer experience, thanks to a special attention to space, lighting and materials. With two entrances at ground floor level, the design wanted to enhance the visibility from both sides creating an open and wide space where natural light can enter and give a beautiful brightness to the interiors and the colorful products showcased.
Fedon it’s now a leading Italian designer brand focusing on lifestyle and business oriented products with a strong heritage in leather goods production. The interior design wanted to reflect the iconic spirit of the brand creating a fresh, contemporary and timeless ambience using neutral colors and materials.
