Brand Guidelines | WIP
Design Lab 2 | work in progress
UAE Branding Guidlines
My country is the United Arab Emirates. I am really excited for this project, the UAE is a beautiful country full of culture and technological advances. The country is extremely diverse both in terrain and in design. I am excited to find out how I can morph together the modern aspects and the cultural and religious aspects of design.
Research
Go Design Go
This is Ben Ali Souheil, he is the designer I chose from my country for our Go Design Go presentation. I gained a lot of inspiration from his work. He does an incredible job of bringing together the modern and cultural aspects of the UAE in his design work.
Mind Maps
Mood Boards
My first mood board is a persona mood board, I wanted to capture the general feel of who my persona, Tatum Robertson, is. She is an aspiring fashion designer / jewelry maker who loves modern chic mixed with pattern and culture.
My second mood board is a general UAE cultural mood board. This one is simple to show the primary color palette of the country and some of its unique architectural features.
Logo Inspiration
Sketches
Logo & Brand Guidelines Process
Brand Guidelines | WIP
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Brand Guidelines | WIP

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Tools