VaporMax
Fascinated by the idea, I decided to re-imagine a footwear collaboration between two of the most iconic brands in the world.
My approach was to tie in the red and white color palette found in both brands because it symbolizes energy, passion and joy. I wanted to utilize the Coca-Cola script in a tasteful way and stay true to Coca-Cola’s “surprise and delight” message, so I decided to crop it and gave it a tone-on-tone treatment to keep it subtle.
