Neenah Paper released their revitalized Classic Papers collection with a promotional book, designed to illuminate how Neenah's newest line of papers could amplify printed collateral with classic papers of all textures and colors. Designers were encouraged to "Think Classic" - the promotional book expounding on the philosophy that one must "Think Classic" in order to master the foundations and remix them into something inspirational.
The above images are potential retailers and companies shown in a capacity where the paper and printing method would amplify and elevate the brand and their logo, all by "thinking classic".
Creative Director: Design Army: Pum Lefebure
Art Director: Sucha Becky
Designer: (of work shown) Lillian Ling
Art Director: Sucha Becky
Designer: (of work shown) Lillian Ling
