National Express West Midlands 2015: A new brand identity
One of my biggest projects working for National Express West Midlands was the design of the 2015 vehicle brand identity. Unlike the branding it replaced it was designed so it gave a warm and friendly image and also solved many operational issues such as cleaning, repair and on board promotion. Working closely with the marketing manager we designed the exterior and interior branding. We even designed a new floor and I worked closely with the fabric supplier to create a warmer evolution of our previous interior.
Below are some photos of the new identity and The Beauty of Transport has a nice article on how it came to be...
The branding was also designed to work on existing vehicles in the fleet as part of a repaint plan.