FLORENCE DESIGN WEEK
The Florence Design Week is an annual event focused on Florence as a creative and design center. The FDW is made up of over 150 events and exhibitions hosted throughout the most important location in the city.
The visual id project is a zoom of what Florence already is: a design capital.
The graphics follows this concept and cut the logo in posters, book covers, flyers and merchandising like the words "Florence Design Week" were part of the reality from which the graphic objects come from.