Designed to usher in the new era of Volkswagen in South Africa, we ran a pre-launch campaign for the upcoming 21st Century Beetle.
We launched an animated banner on vw.co.za that send users to the "Beetle" blog.
We launched an animated banner on vw.co.za that send users to the "Beetle" blog.
This 'blog' (microsite) helped fans with information and news about the car, and the eventual launch for the new Beetle.