This project was a submission for the ICMAD Young Designers competition, which focuses on packaging design for a personal care product. My product was LQID RAZR, a facial hair delapidatory cream.

For individuals who struggle with unwanted facial hair, shaving often can be a struggle. For trans* or gender-nonconforming people, it can even be a source of dysphoria or embarrassment. LQID RAZR frees the consumer from the pain of an accidental razor cut or the expense of visiting a laser or electrolysis clinic.

My research revealed that hair removal products are strongly gendered in their design. LQID RAZR bucks this binarist trend to appeal to customers inclusively with a gender-neutral look and feel.