Targi Rzeczy Ładnych ( TARGI - Fair of Pretty Things) is the biggest design fair in Warsaw. The purpose of the event is to promote and popularise good design available to the general public. Targi is a project combining an open trade fair for all, which showcases the best Polish companies and designers. In response to the brief was designed a modern but also friendly and memorable visual identification. The idea behind the new system was the thought of "open the box, look in the middle", hence the minimalist and mobile logo, which, depending on the context, changes its form.