EverGol Energy – Bayer Crop Science


THE BRIEF
Launch Bayer’s new seed treatment, EverGol Energy. This is an evolution of EverGol Prime, which has considerable recognition
within the market and is considered by most to be one of the most effective seed treatments available. Not only do we need to communicate the arrival of EverGol Energy, we also need to remind our audience of the benefits of using seed treatments.


THE INSIGHT
EverGol Energy delivers a broader range of disease control with a superior formulation to EverGol Prime.

THE EXECUTION
We decided we could physically show EverGol Energy’s superiority by placing it on a winners podium up against EverGol Prime.
This concept was rolled out across TV, online, print and social.


CREDITS

Agency: Redhanded
Photographer: Tom Franks
Production Company: Resolution Media
EverGol Energy
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EverGol Energy

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