Kubota Tram Wrap


THE BRIEF
Design a tram wrap that promotes Kubota, a tractor and heavy equipment manufacturer, to a metro audience.

THE IDEA
Utilise either side of the tram for two different messages – one promoting the Kubota agricultural equipment range and the other promoting the construction range.

THE EXECUTION
The construction side uses strong Kubota Construction branding and features a range shot highlighting the hero products from the range. The headline ‘Building Melbourne’ highlights the role that Kubota has and is currently playing in everyone's lives, even if they are unaware of this. The agricultural equipment side stays true to traditional Kubota branding and features a range shot championing the major products. As we were talking to a metro audience, we used the headline ‘Escape to the Country’.


Kubota Tram Wrap
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Published:

Kubota Tram Wrap

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5
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Published: