2018 艾格吃饱了 「 饱记新年茶点盒 」
品牌团队一直致力于中式传统零食的现代化演绎。
时值新春佳节，年礼主题与时令之选成为当下新的话题热点。结合时令和热点，传统与现代的茶点礼盒应运而生。
精致的八边形礼盒，灵感来源于古代「攒盒」。
攒，是盘聚之意，寓意是团圆齐聚。我们希望这份从历史到现代精巧结合的设计作品，能成为用户新年节礼的不二之选。
设计上，运用了现代的视觉风格，可爱的金猪图案，呼应“金猪报喜”的年礼主题，加上灯笼、喜鹊、花朵等图案的修饰，既喜庆又年轻。整个作品表达出了福禄双全，十全十美的美好新年愿望。
功能上，攒盒的设计将空间做了精致分割，蜜饯瓜子小点心、肉脯茶叶山核桃，满盛11种大江南北的新年必备小食，一盒拥有。
工艺上，局部纹样的烫金工艺处理，使整个茶点盒设计完整又层次鲜明，满足新一代的消费者对年礼产品的品质和颜值的双重需求。
2018 Baoji Chinese new year Tea & Snacks Gift Box
The brand team has always been committed to the modern interpretation of the traditional Chinese foods and snacks.
The gift choice of Spring Festival has become the hottest topic when it comes to the the end of the year, a gift box contained tea and snacks has emerged for this particular festival.
The exquisite octagonal gift box is inspired by the "traditional chinese candy box" (Cuan He). Cuan, means reunion and gathering. That is the implied meaning we have for this design that combines the traditional culture and morden taste, which makesit become the best choice for CNY's gift.
The designuses a modern Chinese visual style. Cute golden pigson the cover with the decoration of lanterns, magpies, flowers etc echo the theme of the "Golden Pig Celebration". The whole work expresses the perfect New Year's wishes of lucks and fortunes.
Functionally, the design of the box has made a fine division of the space contains all the Chinese snacks necessarily for CNY holiday that comes from 11 regions across of China.
The gold embossed process for some patterns to make the design complete, satisfied the dual needs of quality and the beautiful design of the new generation of consumers.
饱记是美好生活。
Product Design | Wei Liu、Dan Zhen
Graphic Design | Jun Li
Printing Technique | Foil Stamping
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2018
copyright © Chibaole Inc.
