High End Anti-Aging Skin Care Product Line
My design team and I worked closely with product managers and copy team to create the branding for a high end, one-of-a-kind anti-aging skincare line containing CoffeeBerry® extract one of nature's most powerful antioxidants. We capitalized on the concept of science meeting nature and used colors that fused the two. We chose the colors green (regrowth, renewal, nature) and silver (innovation, science), and placed them on a field of white (cleanliness, purity). When developing the logo, we extended the letter v on the green side revalé to arch over to the silver side skin uniting nature and science. The arch ends with a cluster of green coffee berries dotting the i in skin.