Benefit Roller Liner
From Sagmeister & Walsh: Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliners for something more reliable that doesn't smudge: Roller Liner Matte.
Benefit Roller Liner
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Benefit Roller Liner

CREATIVE DIRECTION, COPYWRITING: Jessica Walsh DESIGN: Rachel Denti, Angela Iannarelli, Gabriela Namie PRODUCTION: Erica Grubman PHOTOGRAPHY: Sar Read More
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Creative Fields