Client: Blue Note São Paulo
Date: January 2019
Role: Graphic Design/Illustration
Originally from New York, one of the most classic jazz houses in the world is going to inaugurate one subsidiary in São Paulo, Brazil. Blue Note is a place plenty of history: consecrated artist been on that stage before, such as Herbie Hancock, Sarah Vaughn, Hermeto Pascoal and Stanley Jordan. So when I was invited to design 4 launching posters, that was really a honor and a great responsibility with all music lovers.
But not a responsibility with music lovers only. The house is going to be located in the most important avenue in the biggest city of Latin America: Paulista avenue. So I have to consider that having a Blue Note in São Paulo is such a gift for a city that is so rich culturally. And I couldn't just ignore the main postal card from the city.
So the big challenge was how to merge the jazz feeling with the architecture of the place.
In the photo below is the building called Conjunto Nacional. And the balcony above it is where the magic is going to happen. But looking closely can you see, for example, some guitar strings in the building right under the balcony?
The view from the Blue Note balcony.
Not bad at all, right?
Taking all these night & jazz feels, I was finally able to develop 4 posters. One for the teaser and the other 3 for the launching. Always using the blue light as a kind of energy spreading from the jazz been played.