The old logo was not equilibrated and the payoff not very legible.

 

The client's requests were:

Make logo more legible, strong and balanced.

Now the logo is very stable and more legible, the color palet is the same as before. The lettering is composed to Italian font Titilium.

The rows now are in second layer, simple design and smaller than before.

The first project is developed in three logos for three different areas of business.