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McDonald's Believe it!

Umbrella campaign for the Indian menu at McDonald's, these TVCs highlight the blink-and-you-will-miss dishes at the food chain. Made specially for Indian palates, these are dishes not normally associated with the burger chain, but form a big part of their expertise. Believe it!

I was part of a team of 5, where my job was to conceptualise the creative brief into a working script. Later, I worked on first edit of the film for presentation.
McDonald's Believe it!
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McDonald's Believe it!

Published: