RE:formation Art objects for Coca-Сola HBC
​​​​​​​The “RE:Formation” series was created for the auction at the annual conference of top management of Coca-Cola HBC AG, which covers topic of recycled materials.
The series of three art objects — RE: Mona, RE: Red Horse, RE: Black Square — is an homage to iconic works of art. Each object is a combination of two icons of popular culture — artistic creation and commercial brand. Coca-Cola classic aluminum can and the work of the famous artist in the synthesis process create a new meaning.
RE:Mona
homage to Leonardo da Vinci
RE:Red_Horse
homage to Kuzma Petrov-Vodkin
RE:Black_Square
homage to Kazimir Malevich
MAKING OF

1
638 cans of Coca-Cola classic, 638 nails, 6 sheets of expanded polystyrene and 13 working hours of the milling machine were used in the process of creating the Re:Mona art object.
Cutout polystyrene cylinders are attached to nails, cans of different heights are wound on top of them. 
Cans tightly fit together, creating a mass. Different heights of the modules create volume and illusion of light and dark, which allows us to consider the image of Mona Lisa.
2
The Re:Red_Horse art object consists of 300 cans of Coca-Cola, Sprite and Fanta. Cans are holed from the bottom and seated on vertical iron rods, forming a tight dock. The frame is made of aluminum profiles.
3
The RE:Black_square object consists of 160 cans of Coca-Cola Zero.
Cans are painted black and white, forming the Black square and the mat. They are mounted on iron rods which are attached to the aluminum frame.
RE:formation Art objects for Coca-Сola HBC
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RE:formation Art objects for Coca-Сola HBC

The “RE: Formation” series was created for the auction at the annual conference of top management of Coca-Cola HBC AG, which covers topic of recy Read More
437
3,357
14
Published: