Warid Telecom is the fastest growing GSM network in Pakistan, with over 13 million subscribers and coverage in more than 187 cities all over the country. As per company policy, cities are only included as a coverage destination when cell sites, along with a fully functional sales and service center or franchise, are operational in the area.

This results in premium connectivity and the optimal experience for our loyal users. We take pride in being backed by the Abu Dhabi Group, one of the largest business groups in the Middle East and the single largest
foreign investor in Pakistan. It has diversified business interests, offering strong financial resources and extensive management expertise that result in commercial success for several institutions.
 

The world of communications is changing rapidly. As the fastest growing GSM network in Pakistan,
Warid Telecom requires an identity that is both contemporary and dynamic.

The Warid brandmark consists of the logo and wordmark. Together, these elements represent the values and expanding reach of Warid telecom. A Warid brandmark on a product or service is a stamp conveying constant innovation and the highest quality of service.

It is recommended that the digital copy provided along with this guideline book be used when possible to avoid
possible misuse of the brandmark.

There are two different configurations of the brandmark. This is to address our diverse branding needs and add flexibility to our communications, thereby strengthening our brand.

The brandmark elements have a strictly defined relationship to each other.

 

Do not alter the size or relationship of any of the elements.

 

Always use the master artwork provided when reproducing the brandmark.

Maximum visibility is a priority when placing the Warid brandmark. Maximum size is at the discretion of the designer, as long as proper proportions and sizing are used.

It is recommended that the Warid Telecom brandmark be used against a white background at all times.

The brandmark is Warid Telecom's most highly visible representative. Whether to clients or subscribers,

the company's identity must be strong, consistent and memorable. To preserve this identity, some examples

of brandmark misuse are given here. Contact the Marketing Department should you have a specific situation not addressed in this book.

Warid Blue, Red and Black are the corporate colours of Warid Telecom and are the only applicable colours for

the brand. These are the colours to be used primarily for typography, duotones and backgrounds.

 

The 4-colour process (CMYK) and Pantone Colour values for each colour are shown here. Special care must be taken when using the colours and their gradients on the brandmark. It is recommended that the digital copy provided along with this guideline book be used when possible to avoid possible misuse of the brandmark.

The Momentum Trail is a graphic representation of the company's far reaching technology. It is on a constant

path of progression, taking the telecom industry further each day. It may be used horizontally or vertically on

print ads and corporate collaterals. To ensure that proper sizing and proportions are maintained, we suggest that the electronic copy of the Momentum Trail provided with this guideline book be used at all times.

The Warid Telecom corporate typeface is Dialog and its range of weights. No other Roman typeface may be

used. The clean, modern look of this typeface mirrors the Warid values of open and free communication.

The typeface should never be altered or condensed.

Photography for Warid Telecom captures a particular moment in the everyday life of our target audience.

It serves as a window into their culture, lifestyle, aspirations, and of course, their social connections.

Our photographs are meant to appeal to a wide audience and must show scenarios everyone can relate to. Care must be taken to avoid projecting overly nationalistic, political and religious messaging in our photography. We recommend actual photography whenever possible, though stock photography adhering

to the above guidelines may also be used.

One of the most important aspects of a brand's identity is its stationery. Often, the first experience people have of a brand is through a simple business card or a letter on the corporate letterhead.

 

This section deals with these and other collaterals that are the initial means of communication between us and the public. Refer to the earlier sections for complete information on logo placement and

sizing when necessary.

This relief version of the brandmark unit is placed on the wall and is lit by spotlights from down upwards.

Fabricator must observe minimum clearspace.

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