This was one of the funnest campaigns I've ever worked on: the "Be yourself" campaign for SimplyGuest, a house rental service based in Bangalore, India.

The brand wanted to position itself as open-minded, liberal and unbiased. They wanted to convey that residents could feel safe and secure at their properties, without worrying about moral policing, prejudice and judgement. I created a series of 8 comics that addressed these issues in a lighter vein, and aimed to drive home the point that SimplyGuest lets you be who you are --- even if you are the sambar-slurping, Whatsapp-forwarding kind.)