LEAD® Male Eyewear
Characteristics: The focus of this project is to generate an innovative proposal for a product that protects our vision, and is also involved in the trend of fashion, which seeks to adapt a frame to many facial prototypes, and be able to diversify among different users, through what a new lifestyle could be introduced, combining soft lines with reliefs on a modern and casual frame.
Conceptualization: To conceptualize such an emblematic element in lives of people, it was necessary to take a look at human values and to implement some of them. Generating feelings of leadership, confidence, refinement and presence on a product which people make the decision to wear.
Approach: The purpose is to reach functionality, protect vision, stylize people's appearance, and to bring industrial design closer to other influential areas such as fashion, making both environments being able to walk together.
