On June 4, 2021, the 7th Forum of the New Fashion Industry Beinopen was held in Moscow. The main mission of the Forum is to unite on one platform representatives of all branches of the fashion industry and light industry in order to set up the format of inter-sectoral cooperation. Among the speakers are representatives of Yandex, Lamoda, Befree, Afisha Daily, Theory of Fashion, DHL, 12storeez, WOS, Mindbox, themarket, Omut and others. The organizers of the forum invited the SXEMA team to participate in this event. Throughout the day, we educated forum visitors on the topic of working with digital clothes, showed them the processes, answered questions, and also tried on a fitting 3D merch of the festival for everyone.
Preparations for the festival: 

The organizers threw us a reference print from which it was necessary to build on in the development. All visual identity was tied to clouds and type graphics. 

We did a little research and created several models according to the following criteria: 
- The models are quite different so that the visitors of the exhibition would have a lot to choose from, but they were also connected by the general color scheme and graphics of the festival. 
- The models were supposed to be convenient for 3D designers who did online fittings. There are 2 main ways to try on 3D things - automatic (using neural networks or AR filters) and manual (using Photoshop). At the moment, we did not have the opportunity to use the automatic method, which means that it was necessary to speed up and facilitate the work for 3D dressers as much as possible. The models have been specially created without sleeves, trousers and other complicating elements. 
-We also developed an AR mask for Instagram with forum branding using Spark AR.
During this day, we processed about 80 photographs of visitors, and also made friends with the digital avatar of Ivy, who was present at the forum and tried on our 3D merch.
​​​​​​​Among other things, any company on the forum needs business cards or at least some kind of handout, otherwise information about you will be quickly forgotten / lost. We decided to approach this moment creatively and create stickers and signed Instagram accounts instead of business cards, since this is our main communication channel. Within the team, we conduct not only commercial, but also creative activities, and we already had a created neural network that generates unique art based on the analysis of Russian panel houses. For the forum, we printed stickers with unique patterns (not a single repetition) in a batch of 100 and distributed them only to those people who came to our pavilion and were interested in our concept and digital clothing. By five o'clock in the evening, everything was distributed and then people were guided only by our posters, which we hung up echoing the stickers.
Eva Sviridova - 3D Apparel design, AR mask and fittings
https://www.instagram.com/isviridovai/

Svetlana Soloveva - 3D Apparel design and fittings
https://www.instagram.com/svetaveva/

Rusalina Amirova - 3D Apparel design and fittings
https://www.instagram.com/ruzalinaandiv/


Maria Pergousheva - 3D Apparel design and fittings
https://www.instagram.com/mariapergusheva/

Plaksin Nikita - Neural network art and posters
https://www.instagram.com/generativeplaces/
BEINOPEN Moscow Fashion Forum
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BEINOPEN Moscow Fashion Forum

This project is about Moscow Fashion Forum that we partisipate with our 3D Clothing merch for BEINOPEN Group.
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