Creating a Logo for Platora, an Online Currency Agent
Platora is an information site for users, where they will receive information on foreign exchange rates and see the Bank that will offer the best (profitable) exchange rates.
The site targets bankers, financiers, travelers and regular users, both men and women.
Objective of the project was to develop a new logo for Platora and decided to go for a modern and friendly mark that would be used across the whole identity.
After exploring a lot of different concepts it lead to a common idea and we turned our vision into reality, we created a modern & multi-colored letter P mark that would represent the company in the future.
Color Scheme
We decided to go for a blue-purple combination where colors are symbolising trust and reliability. We mixed the colors to create a shadow illusion, we did that by grading the purple color from right to left / from light to dark.
