Sales Funnel Assessment
The Corvana Free Sales Funnel Assessment was a LinkedIn campaign and landing to help drive leads. We started with a small sample set (~100 users) and saw 40% click-through rate and an 11% conversion rate. We were delighted with the results considering we pulled the idea, content, and designs together in 3 days.
We aimed to keep the banner ads simple, vibrant, and eye-catching. We launched an A/B test with small changes to the layout and complexity of the funnel chart visualization.
Corvana is an evolving product that changes quickly due to the startup nature.
