FALLEN WATERMAN'S FOUNDATION + Brand ID
FALLEN WATERMAN'S FOUNDATION
BRAND ID
New Brand Mark & Biz System
KUSTOM KULT
Helping Families Of Fallen Watermen
Their mission is to help the children of fallen watermen get the college educations their parents would want them to have. This is open to anybody who has made the ocean part of their lives... not just sponsored athletes.

This brand mark designed to skew older demo. Mirrored “F” for FALLEN represents life in disarray. The circular outer ring echos a life preserver being thrown to the family of a lost waterman.

Super-stoked to work with @markhanley9 Mark Hanley VP of Sales at Jansport. Mark knew my work as Global Design Director for O’Neill Wetsuits & Sportswear while he was at Vans. Also stoked to make this logo my contribution to this solid and meaningful foundation.

Contact Mark for more info:
1-415-264-5915
mhanley415@gmail.com

All images © Fallen Waterman's Foundation. All Rights Reserved.
FALLEN WATERMAN'S FOUNDATION + Brand ID
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FALLEN WATERMAN'S FOUNDATION + Brand ID

Fallen Waterman's Foundation Brand Identity and logo design by Dave Parmley of Kustom Kult.
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