Bakers Extra are an artisan baker delivering French-inspired pastries to cafés.

A successful business built on word of mouth, Baker’s Extra wanted to extend their reach in a growing ‘foodie’ market.
Emphasising the wide range of indulgent products through beautifully style food photography, the sumptuous catalogue was designed to be a feast for the eyes. Elegant typography mixed with traditional elements underscore the superior quality of each product and the classic artisan techniques used, and position Bakers Extra as the preeminent pastry supplier

The overall project included food styling and photography, logo development, copywriting, brochure design, and print.