Brief: The Norwegian dairy brand Synnøve Finden AS wants to establish their brown cheese Gudbrandsdalsost  in the UK. Introduce it to the UK market with a brand-building campaign. The campaign will be based in the brand's values.

Client: Synnøve Finden

Target audience: Women between 18 and 34 years, who have a relatively high interest in movies. They are open to new food and has a general interest in other cultures.

Communication goal: Our vision is to create a well-established name for Gudbrandsdalsost in the UK. We want Gudbrandsdalsost to be available in all major UK food chains, and become a natural sandwich topping choise. The target audience should associate Gudbrandsdalsost with Norwegian, exotic,
different and exciting toppings.

Solution: By combining the British movie culture and Norwegian stereotypes we introduce a new type of food on a platform that is well known in the UK. The campaign is based on a the story why the cheese has not been sold in the UK until now. We display the concept true instruments often used in movies like trailer and movie poster.

 

This brief has been resolved in collaboration with three fellow students.

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