Under the tagline "Make Their Moves Yours" we set out to redesign and expand Signature Moves in a way that would help kids analyze their game at a glance. The result was The Filmroom.
In addition to a site that broke down and explained the moves of some of the NBA's best players, I got to design a dynamic poster that was unveiled at the World Basketball Festival in Harlem. Kids would choose a pro's move and then perform it in front of a video camera. Next, a custom piece of software would isolate them from the background and composite the frames into one of several poster templates.
In just a few minutes we were able to hand these kids a custom Nike poster featuring...themselves!
Awards:
2011 Gold Andy
2011 D&AD Annual
2011 Creative Review Annual "Best of Book"
2011 Gold Clio
2011 AICP NEXT Award for Experiential
2011 Cannes Bronze Lion
2011 Cannes Titanium and Integrated Shortlist
2011 Jay Chiat Award Creative Technologies Gold
2011 London International Awards Gold - Environmental
2011 London International Awards Gold - The NEW Category
2011 London International Awards Silver - Sports
