Family business Mageda VL located in Northern Estonia deals with beekeeping, including honey production, queen bees, hives, training for beekeepers etc. Brand name is Kodune mesi and the goal was to create logo with brand guides. Target group are honey buyers who want personal communication with beekeeper.

Client wanted a logo, which would accost buyer and which would be easy to use on honey pot. I connected house and hexagon in the logo. The result is icon which looks like bee house. Color used i nthe logo are from the product itself. Yellow tones merit the value of pure honey and black color gives contrast. 

Team: Taavi Pint, Marie Vabamägi

Supervised by Deniss Jershov.