To transcend the new corporate identity, we have created a new Megafon brandbook in each image. In the creative, he turned to the art of surrealism, so the SIM card became a ticket to the changing world of digital technology.

When we started keeping MegaFon's account in 2017, the concept of restarting was only forming: it turned out that we launched the annual Project 12, in which every month a new team of content masters makes 12 posts in their own style. The calculation is simple - Megafon provides the audience with contractors and receives not only different content, but also a lot of traffic.