SF.AmericasCup.com
San Francisco will be hosting the 34th America's Cup in the summer of 2013. To create buzz throughout the Bay Area, a campaign was created to educate people about America's Cup and their mission to preserve the environment.
Topics of Conversation
Four topics powered the campaign and were showcased on the home page. Professionals related to each topic provided their opinions and sparked conversations among the general public through Facebook, Twitter and Disqus.
Home page
Doors
Each topic related to different parts of the Bay Area with very different subjects. In an original idea for the home page, doors to different topics were plotted on an interactive map of San Francisco provided through Google Maps' API. This provided a better visual of San Francisco, but as more features were added to the home page, a more traditional layout was settled upon instead.
The icons created for the doors were used in the navigation and the background map was adapted on the official America's Cup site.
Alternative home page with Google Maps integration using doors to each topics
Icons for different topics of discussions and organizations
Latest Discussions
Each topic page pulled content through API requests from various services. Videos came from YouTube. Latest tweets came from Twitter. Recent comments and trending topics came from Disqus. These pages acted as a hub for information and discussions.
Topic page integrating videos, tweets and comments
A trending topic from Disqus with comments from public users
