Lexware "It's now or never"
In the latest campaign for Lexware, we portrayed the small business owners proudly in their company. These are all craftsman, working with their hands in a non digital environment. The campaign "It's now or never" is aimed at this kind of business owner, the ones who have no clue about the cloud or working with a digital backoffice.
Agency: Reinsclassen Hamburg
Creative Direction: Georg Fishböck / Armin Reins
Account: Oliver Bode
Representative: Severin Wendeler
Production NL: Lisette Kooijman
Production DE: Anne Kotte at WE LOVE Artbuying GmbH
Styling: Lidewij Merckx
Hair & Make Up: David Koppelaar
Digital Operator: Thom Schrama
Post Production: Edwin Veer at Magic Digital Partners
Photo Assist: Rob Beum & Nick de Leuw