2019-Chinese New Year Card / 豬「黏」行大運
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Graphic Design
「觀 敬賀 子允學士尊兄 正旦高郵秦觀手狀」
上述短文為中國最早的賀年卡,北宋文學家秦觀所著,短短一句話可追朔中國百年歷史的過年習俗;中國古代稱賀謁、拜年帖,日本稱為年賀狀,是東亞文化圈在過年時送贈親友的紙本載體。
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2019 為豬年(農曆己亥年),以豬的節慶語為發想起點,在腦海中閃過許多句吉祥祝賀詞後,以諧音「豬黏(年)行大運」為發想,跳脫以往單純的賀卡模式,採用了互動的玩法,透過黏貼繪製有豬造型的筆劃貼紙,來創作屬於自己的豬年吉祥話,再將作品轉寄給親友或是收藏,每個完成後的賀卡都是獨一無二的,讓收到的人或是自己,都能感受到與眾不同的賀年氣氛。
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The above essay is the earliest Chinese New Year card in China. It was written by Qin Guan, a writer of the Northern Song Dynasty. In a short sentence, it can trace the Chinese New Year customs of the past 100 years. In ancient China, it was called He Wei and the New Year, and Japan called the New Year’s greeting.  A paper carrier for gifting relatives and friends during the Chinese New Year in the Sinosphere.
2019 is the year of the pig (the year of the lunar calendar), with the pig's festival as the starting point of the thought, after flashing a lot of auspicious congratulations in my mind, with the homophonic "pig stick (year) for the great luck", let go of the past The simple greeting card mode uses an interactive gameplay to create a pig's auspicious words by sticking a pig-shaped stroke sticker, and then forwards the work to friends and relatives or collections. Let the people you receive or yourself feel the unique atmosphere of the New Year.

Photography / Bouzen Lin   Design / Bouzen Lin   Hand model / U Li Chia
紙材 / 恆白玉,模造,道林
後加工 / 打凹,半切
印刷廠 / 基盛印刷工廠,益盛印刷事業
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2019-Chinese New Year Card / 豬「黏」行大運
709
5335
23
Published:

2019-Chinese New Year Card / 豬「黏」行大運

2019 / 豬「黏」行大運賀年卡設計 2019 / Chinese New Year Card Design
709
5335
23
Published:

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Adobe Photoshop
Adobe Illustrator
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