The brand identity and editorial design we designed for Maison Blanche – a new development project in the luxury district of Berlin-Charlottenburg – embraced the style and elegance of the surroundings to define its distinctive visual universe.

With the intention to add character and informal elegance to the brand, the logotype has a distinctive serif type. This choice was also integrated into the editorial design, where the serif fonts appeared neat but legible printed small or on screen.

56 pages printed on uncoated paper, perfect bound with debossed logo on the cover.

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