Data-Driven Office Art for HERE Technologies

As mapping services company, HERE Technologies, upgraded their offices world wide they posed the question: “We would like inspirational, creative art in our work environments, but does that art have to be generic? Could it not only be beautiful but also specifically related what we do? Could it come from us, reflect our obsession with mapping reality, and celebrate our work?”

Given the treasure trove of global location data at their finger tips, the answer was a resounding, yes! Working with generative, computational artist, Joshua Davis, Satellite Office produced Mural Software that combined unique artists’ work with the company’s location data to design custom HERE murals. Satellite curated the artists from the diverse countries in which HERE operates to produce a library of mural art governed by algorithmic rules and driven by HERE data.

What data was used?  HERE’s Road systems, Building footprints, and Places of Interest from cities like: Sao Paolo, Singapore, Berlin, Moscow, Amsterdam, San Francisco, Chicago, Beijing and Buenos Aires.  The resulting generative mural installations honor and incorporate the work of these 10 international artists remixed by Joshua Davis’ Mural Software, and celebrate the underlying beauty of HERE’s work.

Credits
Algorithmic Design: Joshua Davis, Mural Artists: Shawna X (Brooklyn, NY), Vasjen Katro (Tirana, Albania), Victoria Roussel (Paris, France), Janusz Jurek (Ostrów Wielkopolski, Poland), James Dawe (London, England), Rik Oostenbroek (Hilversum, Netherlands), Chuck Anderson (Chicago, IL), Karan Singh (Amsterdam, Netherlands), and Zipeng Zhu (New York, NY).

Agency: Satellite OfficeProducers: Erik Attkisson & Ryan Appleton, Client: HERE TechnologiesBrand Lead: Ben Arditti, Brand Manager: Rachel Jiang.

Artist: Chuck Anderson
HERE Location Data: Chicago
Artist: Shawna X
HERE Location Data: Sao Paolo
Artist: Vasjen Katro
HERE Location Data: Singapore
Artist: Victoria Roussel
HERE Location Data: Berlin
Artist: Janusz Jurek
HERE Location Data: Moscow
Artist: James Dawe
HERE Location Data: San Francisco
Artist: Rik Oostenbroek
HERE Location Data: Amsterdam
Artists: Chuck Anderson & Karan Singh
HERE Location Data: Chicago
Artist: James Dawe
HERE Location Data: San Francisco
Artist: Zipeng Zhu
HERE Location Data: Beijing
Artist: Joshua Davis
HERE Location Data: Buenos Aires


Select Alt. Mural Designs
Featuring Artists: Zipeng Zhu, Victoria Roussel, Shawna X, Rik Oostenbroek, and Joshua Davis. 
Data-Driven Office Art for HERE | Satellite Office
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