Designed four original 12-sheet billboards for the Christopher Robin out-of-home campaign in Hong Kong. Ahead of the film's release, for one week the posters took over a key section of the high-traffic Causeway Bay metro station (a major transit hub that serves more than 310,000 passengers per day). With lines such as "Piglet is here for your commute" and "Hop on an adventure with Tigger", the designs lean heavily on context-specific copy that resonates with (overworked) commuters on their way to the office every morning. Subtle typographic accents in each poster (such as the squeezed characters in Piglet's poster that translate into "cramped trains") complement the copy.
