“min.” is a vitamin company, who’s target market is women wanting to look and feel better, starting from the inside out. min’s typical costumer is a women in their late 20s, who takes an interest in the self-care movement, particularly related to their physical beauty.

the design for this company was to be feminine, fun, and inviting, using quirky typography and a light and girly color palette. the floral imagery in a minimalistic illustration style further shows the brand’s natural and whole-body approach.