FR — Personal Training
Rebranding - the After and the Before - The personal trainer Filipe Russo started his project of functional training with a previous visual identity. In the meantime, he established himself in the market, defined his target and his prestigious physical monitoring service, highly adapted to each and every one. It reached a moment that he didn't felt represented in his old logo. The redesign of its brand had as a premise the continuity of the representation of the same elements, in order to give continuity to a collective memory, already created until then. For the logo, the sobriety and elegance, for the graphic universe, the fun and dynamism.
PROFESSIONAL — DYNAMIC