TYPE OF WORK: IDENTITY / PACKAGING / WEB DESIGN
Les Market is an exclusive fashion boutique, offering a handpicked collection of cutting edge fashion brands such as Rick Owens, Kris Van Assche, Alexander Wang and Raf Simons. It’s first and foremost an online store, but there’s also a physical store in Stockholm.
At Under, we wanted to avoid removing focus from the collection, but still show some edge. The profile and logotype is a juxtaposition of mechanical/strict and handmade/gritty. Also, we wanted Les Market to stand out amongst the often very minimalistic image of its competitors. We used the tape as a metaphor for the personal touch, and since it’s a very usable design element it can be used in great variety, both in its physical form and online.