Progressive reached out, asking for a brand update. They wanted to explore what it would feel like to have a completely illustrated presence on their site. We provided countless illustrations and animated GIFs for their ANSWERS website which walks you through common questions that policy holders have. Progressive's brand has a very well established cast of characters, and color palette. And it was our goal to start there and branch out, always trying to add some whimsy and surprise to the different pieces.
Creative Direction: Chris Anderson
Illustration: Loris F. Alessandria, Chris Anderson
Animation: Chris Anderson