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    Helvetica character booklet created using the letter "a" Design by: Erick Chévez Rivera Product shots by: Erick Chévez Rivera & Eduardo Mendoza
For this project, I had to create a booklet filled with compositions made using only the letter "a" of the Helvetica family. During the design process I accidentally created something that looked like a character, so it gave me an idea. I chose to develop my booklet into a character book.
I created compositions that resembled things like: ballet dancers, elephants, monkeys and Gods. The interesting thing about this project is that different people, with different backgrounds or ways of thinking, see different characters in my compositions. 
photo by: Eduardo Mendoza
Design Process
Booklet Spreads
The next step was to apply our compositions into a product. I love sketchbooks so I decided to create a couple for myself. This designs were inspired by a quote by one of my favorite philosophers, Alan Watts:
"God is what nobody admits to being, and everybody really is." - Alan Watts
Sketchbook Cover Designs
photo by: Eduardo Mendoza