Jun. 2018
「水怪异志」  2019·春夏  密扇服装秀主题推广 
The Strange Tale of Water Monster S/S 2019 MUKZIN Fashion Show Theme Promotion 
多媒体设计 MULTIMEDIA DESIGN | 概念设计 CONCEPTUAL DESIGN



「水怪异志」作为实验项目,其研究内容是利用插画进行品牌推广,为服装品牌进行时装秀的视觉形象设计。设计内容包括MG动画创作和线下物料设计。密扇Mukzin作为本次视觉形象设计的虚拟甲方。
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中国的神话故事中每一个神话形象大多都反映了古代人们对世界起源、自然现象及社会生活的不同理解,它们又通过超自然的形象和幻想的形式表现出来。《山海经》是一本中国志怪古籍,也是一本荒诞不经的奇书,不但具有非凡的文献价值,一直以来也都是诸多设计工作者创作灵感的源泉。我们尝试从中国的本土文化出发,以《山海经》中的水怪作为这次创作的基本要素。在水怪的形象设定上,我们以《山海经》原文为引,摘取了山海经中对水怪特性的描述,釆用拟人形象并结合工业器械元素对水怪进行重构,尝试打破人们对水怪传统形象的认知,用现代人的视角对其进行新的诠释。水怪也不再隐匿于人迹罕至之处,他们可以扮演模特并走上时装秀场。   
As an experimental project, the research content of "water monster" is to use illustrations for brand promotion and to design visual images for fashion shows of clothing brands. The design content includes MG animation creation and offline material design.  MUKZIN is the virtual party a of this visual image design.
Most of the mythological images in China's mythological stories reflect ancient people's different understandings of the origin of the world, natural phenomena and social life, and they are expressed in the form of supernatural images and fantasies. The classic of mountains and seas is not only an ancient book of Chinese myths and oddities, but also a fantastic book with extraordinary literature value. It has always been the source of inspiration for many designers. We try to start from the local culture of China and take the water monster in the classic of mountains and seas as the basic element of this creation. In terms of the image setting of water monsters, we take the original text of "the classic of mountains and seas" as an example, extract the description of the characteristics of water monsters in the book of mountains and seas, and reconstruct the water monsters with anthropomorphic images combined with industrial equipment elements, in an attempt to break people's cognition of the traditional image of water monsters and make a new interpretation from the perspective of modern people. No longer hidden in the shadows, water monsters can pose as models and take to fashion shows.   



Background scene 后台场景
Background scene 后台场景
Waiting scene 候场场景
Show scene 秀场场景



何羅 :“一首而十身,其音如吠犬,食之已扈。” 《山海经·北山经》
虎蛟 :“其状鱼身而蛇尾,其音如鸳鸯。食者不肿,可以已痔。” 《山海经·南山经》
鯈庸 :“如黄蛇,鱼翼,出入有光,见则其邑大旱。”《山海经·东山经》
鯈鱼 “如鸡而赤毛,三尾、六足、四首,其音如鹊,食之可以已忧。”《山海经·东山经》
珠鳖 “肺而有目,六足有珠,其味酸甘,食之无疠。”《山海经·东山经》
蛫 “有兽焉,其状如龟,而白身赤首,名曰蛫,是可以御火。”《山海经·中山经》
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AWARDS 获奖奖项

KAN TAI-KEUNG DESIGN AWARD 2018  Student Group - Bronze Award
靳埭强设计奖2018 学生组 - 铜奖 
2018 PLATINUM ORIGINALITY INTERNATIONAL UNIVERSITY STUDENTS GRAPHIC DESIGN COMPETITION - Bronze Award
2018第十九届白金创意国际大学生平面设计大赛 多媒体设计 - 铜奖​​​​​​​
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PROJECT INFOMATION 项目信息

INSTROCTOR: Yan Cai / mohouqie /  Yuan Deng
设计指导: 蔡燕 / 莫厚切 / ​​​​​​​邓源
CHARACTER DESIGN: Yan-tung Leung / Hiu-lam Wan 
角色设计: 梁欣彤 / 尹晓琳
GRAPHIC DESIGN: Yan-tung Leung / Hiu-lam Wan / jiucai  
平面设计: 梁欣彤 / 尹晓琳 / 梁子遥
DYNAMIC DESIGN: Yan-tung Leung / Hiu-lam Wan / jiucai 
动态设计: 梁欣彤 / 尹晓琳 / 梁子遥





水怪异志 The Strange Tale of Water Monsters
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水怪异志 The Strange Tale of Water Monsters

Motion Graphic ; Animation
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