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    Nike Assets I designed for the Make It Count campaign under the creative direction of Conscious Minds
Under the Creative Direction of Conscious Minds I designed campaign collateral and digital materials for a Nike brand activation project to develop the running community.
One of two options for invites/flyers that are handed out to NIke Retail customers to invite them to partake in the community running events. 
The second of two options
This was a poster I designed from scratch. It's a movie-size poster that is intended to be printed and displayed at Nike stores to advertise community running events and themes throughout the first half of 2013. 
Detail shot of poster
Detail shot of poster
Facebook cover photos that advertised each week's community event
Statistics page that shows the data collected through Nike+ running apps of all those who partaked in each weekly event