Reel Relish are a musical duo from the French Alps that tour the world frequently and enjoy a bohemian lifestyle. The music is very laidback and uplifting, and they commonly use a loop guitar pedal to layer up their rich sounds. They asked me to create an identity and a range of merchandise they could promote at their gigs: clothing that would appeal to 20-35 year olds.
I created long, flowing custom lettering to reflect their beautiful looping music and a warm complementary colour palette. For the apparel design, I wanted to add an element that represented their home, so I used a marmot, an animal commonly seen in the valley, high up in the mountains.