Roda Gigante means ferris wheel in Portuguese. It is a store focused on wood educational toys in são Paulo, Brazil. The concept of the brand was to create with only two geometrical forms (circle and triangle) all the visual identity. The name RODA and the figure of the ferris wheel were made using these forms, as well as the visual identity.
The idea was to develop a colourful and fun brand, that plays with our imagination.
Agência: Grupo Rai
Design e Criação: Joelle Hallak Alfassi
Supervisão: Camila Maschietto
