Update the brand to be fresh and modern while reflecting the treefrog philosophy and culture. Create a living document for internal and external stakeholders to create a deeper understanding of what it means to be a frog. Re-envision the website to showcase the new design.
We created a brand bible to clearly outline and explain the depth and breadth of treefrog's design and technology thinking. A book that stated the company’s reason for being.
A robust guide to the rules and DNA of the treefrog brand, thus allowing for consistency across all consumer touchpoints. A visual identity system that inspires and creates confidence for all those who work for or with treefrog.
Creative Director /// Presenter /// Brand Designer /// Art Director /// Graphic Designer /// Writer