Paul Fleming's profile
Rebranding " Welcome to the Pond"

The Brief:
Update the brand to be fresh and modern while reflecting the treefrog philosophy and culture. Create a living document for internal and external stakeholders to create a deeper understanding of what it means to be a frog. Re-envision the website to showcase the new design.  

The Solution:
We created a brand bible to clearly outline and explain the depth and breadth of treefrog's design and technology thinking. A book that stated the company’s reason for being.
 
The Results:
A robust guide to the rules and DNA of the treefrog brand, thus allowing for consistency across all consumer touchpoints. A visual identity system that inspires and creates confidence for all those who work for or with treefrog. 

My Role:
Creative Director  ///  Presenter  ///  Brand Designer  ///  Art Director  ///  Graphic Designer  ///  Writer


Website Redesign




Rebranding " Welcome to the Pond"
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104
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Published:
Paul Fleming's profile
Paul Fleming

Rebranding " Welcome to the Pond"

0
104
0
Published: